In a study conducted by the Wharton School of Business at the University of Pennsylvania, it was shown that a well produced video increases retention of information by 50 percent and speeds up the buying process by 72 percent in comparison to print brochure. 75 percent of prospective customers will request a video brochure over a printed brochure, according to Deloitte. Companies should seek out a quality DRTV agency or DRTV companies that can assist them with infomercial production. Direct response production from a skilled DRTV production firm can help your business reach more customers and persuade them to obtain the products and services that you provide.
According to the “State of the Media Democracy” survey, 71 percent of Americans still say that watching TV on any device is one of their favorite activities involving media. 86 percent of Americans reported that television advertising had the most impact on their decisions to buy something. Infomercial producers will ensure that your videos are persuasive and edited properly.
A well cut ten minute video often includes more than 200 edits, but spending less time in the edit bay to cut a show can save thousands of dollars. Great infomercial producers are aware of the importance of editing television advertisements. Excellent infomercial producers will help you increase sales and find new customers very easily.
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