Marketing is a complex animal and has dozens of subcategories. While these subcategories are more or less generally recognizable, they aren’t “officially” established by any sort of governing body. Some of these are social media marketing, direct mail marketing, franchise marketing, traditional print and media marketing, guerilla marketing, brand marketing, and content marketing. Content marketing is employed by most businesses, even if they do not call it that. This type of marketing utilizes a number of avenues and creatively stirs up interest in the company, brand, or service, often through conflict or debate. Blogging often leads to increased traffic, backlinks, and leads. B2B companies receive two thirds more of these than companies who don’t blog. Another way of marketing that has developed with increasing technology are QR codes, which can be scanned by a smartphone or mobile device and open up to a webpage, contact information, or other special content regarding a brand, company, or service.
There are companies that cater to clients who want to market their brand, and these services are considered brandconsulting. A brand marketing agency, which specializes in brand consulting, is familiar with various methods of making your particular brand of something, whether it is ketchup, underwear, or bicycles, unique and memorable. Brandconsulting goes a long way because, as we all know, once your brand is known on a large scale, marketing becomes much easier, as it often will just do itself! Brandconsulting also branches into an area called “franchise consulting“, which is important if you are going to be franchising a national or international chain store or restaurant.