There are a number of good reasons to use videos in marketing campaigns. In a recent research study, done by the Wharton School of Business at the University of Pennsylvania on print verse video, the conclusion was that when consumers viewed advertising videos they had an increase in information retention of 50%. In addition, the consumer’s buying decisions sped up by 72% when they viewed a video verses reading a brochure.
This is one reason for the increase in new infomercial products such as DRTV. DRTV, or direct response TV, which are one of the most effective new infomercial products on the market. The first use of DRTV was by manufacturers and wholesalers who wanted to skip retailers and go directly to the consumer with their advertising campaigns. Direct response TV videos are done in either a long form video commercial format or short form. Long form videos are longer than two minutes and the short form videos are less than two minutes long. These videos are produced professionally and when well done can take up to 200 or more edits for one 10 minute commercial. All kinds of new infomercial products are on the market and it never hurts to supercharge your marketing budget by doing a ‘blitz’ marketing campaign using TV ad production companies.
There are a number of infomercial production companies that provide these services today. One search on the internet for new infomercial products can open up a whole new door for your advertising campaigns. Look for DRTV companies online for more information on direct response production videos that can be used in your online ad campaigns such as those on social sites like Facebook. You will notice all kinds of ad campaigns are running on vendor pages on Facebook. These small businesses are wise to use the new infomercial products available. When you use the new infomercial products you can become instantly more competitive. Infomercial production costs are competitively priced too. Helpful research also found here: tvamediagroup.com