Are you thinking about getting into the political sphere? It can be difficult trying to figure out political campaign marketing on your own. It is important to hire help if you are hoping to win your race. Here are a few important facts you need to know about the importance of political marketing and finding the best political marketing firms to help you with it.
The field of political communications, which has actually been dominated by online advertising companies these days, combines the traditional disciplines of communications and political science to analyze how information spreads and influences political campaigns and actions. One of the surprising ways that these political campaign marketing experts have been making the best of current data trends is through the use of online marketing. Since people spend so much time online these days, it only makes sense to take advantage of it.
In fact, Twitter has a dedicated political ad team. This is actually the only team at that social media site which is focused solely on one industry. Though it might not seem like an important or interesting place to be spending your campaigning money, as many as 20 percent of social media users claim that they have followed or interacted with elected officials and candidates on those social networks. The one on one interaction that is possible through the use of social media makes it an invaluable resource for finding and keeping the interest of your future constituents.
Did you know that as of November 2012, 12 percent of online adults said they get political news from Facebook? Though this might not seem like a huge number, you should keep in mind that this number is compared to only 6 percent in January 2012. The landscape of the political world is changing and it is important to keep up. As many as 10 percent of donors to political campaigns have made their donation either through a mobile app or through a text message. Hiring a company to help you with these new ways of interacting with your voters is really important to the success of your campaign.