When it comes to business these days, the business being conducted between a customer and a company is very likely to not be taking place in person. Instead, the scenario could very likely be that a person is sitting in the comfort of their own home, searching the World Wide Web in hopes of finding a business that can provide the product or service that they are looking for. And with all the seemingly limitless options of businesses that a person has to choose from when they search online, it can be difficult for a business to stand out among the rest.
The majority of Internet users will go to a search engine website such as Google when they are trying to find something online. Studies have shown that when a person receives the results of their search, they tend to prefer the results returned on the first or second page and rarely ever keep looking beyond that. Because of this known trend, many businesses seek to find ways to rank higher on Google by using various forms online marketing that ensure that they will not find themselves buried in the deeper pages of a search result. The term for what they are specifically seeking is search engine optimization; and currently, there are several SEO content marketing companies that can help these businesses, some of which are based in California.
The type of search engine optimization california companies create focuses on gaining leads for businesses using custom created content. In fact, SEO marketing is said to have the biggest impact on generating leads by 57 percent of B2B marketers. Another form of online marketing is pay per click advertising, or PPC marketing, which a business only pays a host website for if the ad is actually clicked on. SEO content marketing has proven to be a more effective means though as over three quarters of search users will choose the organic results listed over the paid ones. SEO content marketing companies in California also recognize the important influence of social media as about 65 percent of adult Internet users claim to use at least one social media site. Social media sites also lead to success for businesses as Facebook has led to over 41 percent of B2C acquiring at least one customer. So, if your business needs a boosted online presence, the SEO content marketing companies in California may be able to help.